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Tips on How to Build Your Startup’s Brand from Scratch


Tips on How to Build Your Startup’s Brand from Scratch


With so many startups being launch, standing out from the crowd can be tough. That’s why every startup needs to develop a brand people will associate their products/services with. So, if you’ve just launched your startup, chances are you want to do everything you can to create a brand people will remember. And to help you, we came up with 5 tips that should help you build it from scratch.

Choose the right name

Every business needs a good name. Some startup owners find it quick and obvious to choose their name, while others struggle to find something that encompasses what their business stands for. The best way to get started is to think about your mission statement and audience you want to reach. You can then conduct a brainstorming session with your friends or family and try to come up with business name ideas. Once brainstorming is finished, you should review every potential name and narrow down your list until you’ve found the name you like.

Come up with a memorable logo

Your startup’s logo is another thing your customers are going to associate with your business. This means you need to make sure you opt for one that’s unique and easy to remember. If you want to do this, staying away from clichés is an absolute must. For instance, you probably don’t want to go for something like an arc under your company’s name or a couple of dots around it. No matter what you decide to go for, coming up with a backstory for it is a good idea, as your customers might ask you what exactly your logo stands for.

Get your office design right

Depending on what kind of work you do, chances are you will have your clients visit you in your office. And if you want them to really remember your brand, getting your office design right is extremely important. Ideally, you’ll manage to make your office stand out and be easy to remember. Luckily, there are companies that can help you do this. For example, you can choose to work with a renowned architecture firm from Hong Kong that’ll help you make your office stand out. Just like with your logo, coming up with a backstory for your office is also a good idea.

Design your website

Every company nowadays needs a website. A well-designed website helps you give your brand a real boost since that’s where web users will be able to find out more about it. So, another important step is to find a web designer who’ll help you set up your website. Consider checking out Brampton website design companies if you’re from the Greater Toronto Area.  If you want your brand to really gain something from your website, you also need to make sure it’s easy to use, as many users simply leave websites they won’t too complex. With so many people browsing the web with smartphones and tablets, optimizing your website for mobile devices is also an absolute must.

Get on social media

We live in an age dominated by social media. Platforms like Facebook and Instagram are now widely used to help companies create their brand. Therefore, another important thing you need to do is create social media pages for your business. Think about which platforms your target audience might be using and stick to these. It’s also important to mention that you need to create consistency when it comes to visuals you use on social media. For example, it’s recommended that you use same profile picture on every page you create for your brand.

A good branding strategy can help you increase the value of your startup and keep your employees motivated. Therefore, no matter if you’ve just opened for business or you’ve been up and running for some time, developing your brand is a must. And with the 5 tips we talked about earlier in your arsenal, there will be nothing stopping you from building a powerful brand.

You may also be interested in: 6 Steps to Finding Investors for Your Startup

Writer: Cooper Klien

Disclaimer: All investing can potentially be risky. Investing or borrowing can lead into financial losses. All content on Bay Street Blog are solely for educational purposes. All other information are obtained from credible and authoritative references. Bay Street Blog is not responsible for any financial losses from the information provided. When investing or borrowing, always consult with an industry professional.

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