Why Did Verizon Pay $4.8 Billion for Yahoo

July 24, 2016 Jelani Smith 0

US telecommunications giant, Verizon Communications Inc. acquires Yahoo! Inc.’s core assets in a $4.8 billion deal, expanding the size of Verizon’s digital advertising.   Yahoo is an ‘iconic pioneer’ of the web, with the objective of connecting users with the world wide web. In the past decade, Yahoo has been struggling to compete with Alphabet Inc.’s Google – a platform […]